Associate Assistance Program – GEICO

ASSOCIATE ASSISTANCE PROGRAM (AAP)

Problem: GIECO Associates weren’t using the AAP benefit program, which offered services such as legal support, counseling, and event assistance.

Solution: Led storyboard creation, script writing, and development of an animated, gamified course featuring interactive elements like a “spin the wheel” activity and achievement badges.

Outcome: The course significantly boosted engagement with the AAP program, leading to a 35% increase in usage while helping associates better understand and access the available benefits.