Associate Assistance Program (AAP) – GEICO

Gamified Learning Experience | Employee Benefits | Behavior Change

Project Overview: Designed an engaging learning experience to increase employee awareness and utilization of the Associate Assistance Program (AAP), which provides confidential resources such as counseling, legal services, financial guidance, and work-life support.

The Challenge: Although valuable benefits were available, many associates were unaware of the program or uncertain about how it could help them.

Learning Solution: Led the instructional design process, including storyboarding, scriptwriting, and course development. Created an animated, gamified learning experience featuring interactive activities, a “Spin the Wheel” challenge, and achievement badges to encourage exploration, reinforce key concepts, and improve knowledge retention.

Instructional Design Approach:

  • Designed learner-centered interactions that encouraged discovery
  • Used gamification to increase motivation and engagement
  • Applied storytelling to connect learners with realistic workplace situations
  • Reinforced learning through immediate feedback and rewards

Tools & Development: Adobe Captivate | Adobe After Effects & Illustratior | Animation | Gamification | Storyboarding | Scriptwriting

 

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